Instant Article eCPM Rates in US
It is already established that the CPM rates are higher in countries like the USA as that is so, mainly because the purchasing power of the citizens is taken into consideration while deciding on CPM for ads. The same is quite high among the people in the USA, which is why the average CPM rate for Instant Articles is quite about $3 in around and in some cases, even more.
cpm rate April 2019
CPM in Australia was $5.63, $4.21 in the US, and $2.06 in Canada. The global average CPC as of 2019 was $0.24 and the global average CTR was 0.97%.