- MobFox Publisher Platform
- Airpush is a mobile ad network with some unique, patent-pending technology. Their 360 Banner system can display Video Banners and IAB Standard Banners. It also supports their Abstract Banners system – transparent/translucent banners that display over the content, eliminating banner blindness.
360 Interstitials (formerly called SmartWall) allows your app to display Rich Media, Video, Dialog Ads, Airpush’s AppWall, and other ad formats. As you can see in the figure that follows, the ads are placed on top of app content, right where the user’s eyes are focused. The type of ad is automatically optimized to give you the best results.
- The InMobi network allows you to monetize your app with a wide range of ad formats. You can use direct or programmatically determined ads in these formats:
Mobile Video – HD ads in skippable, non-skippable, full-screen, pre-roll, vertical, and native formats
Native – Non-intrusive, contextual
Carousel – scrollable collections of related apps and products
Rich Media – MRAID compliant ads that have access to device hardware
Behind the scenes, InMobi uses targeting techniques like Adaptive Lookalike, Appographic, and Geo-Context Targeting to give you the best results. They also support retargeting to help you maximize the revenue you earn from each customer.
The InMobi SDK is available for both iOS and Android. SDK documentation is available in English, Chinese, Japanese, and Korean
- With the LeadBolt Mobile Advertising network, you get connected to a range of top in-app advertisers and access to special limited release ad campaigns. Their Direct Deals Marketplace lets you search for and apply to the offers you like or their self-optimizing partner matching system can select offers for you. They also give you access to a dedicated monetization specialist.
LeadBoltr ad formats include:
Video Ads – Run ads from partners you meet in the Direct Deals Marketplace or try their Rewarded Video ads which they claim can boost your revenue by up to 70%
Interstitial Ads – Targeted, full-screen ads
To help you engage your users, LeadBolt offers a set of free developer tools. They give you mobile analytics (event tracking, install attribution, and crash analytics), quick-start guides, and framework support.
The LeadBolt SDK provides detailed instructions for working with more than a dozen frameworks, and is available for iOS and Android.
The MobFox Publisher Platform is used in over 40,000 iOS and Android apps. In addition, they support any app that can display Mobile Web ads. Their ad formats include Image banners, Full Screen Interstitials, HTML Markup ads and MRAID Rich Media. You get a range of targeting options and near real-time performance reports.
Another powerful feature is the MobFox RTB Exchange. Whenever your app requests an ad, the RTB (Real-Time Bidding) system finds the campaign that earns you the most from across multiple ad networks, automatically.
Supporting the RTB system, the MobFox Publisher Platform is integrated with 31+ mobile ad networks. With networks like InMobi, ONE Mobile, and Vserv, integrated, your app will have access to a huge range of advertisers. At the same time, MobFox gives you full control of the process so you can block unacceptable ads or set floor prices.
MobFox SDKs for iOS and Android are available on GitHub.
MoPub says they are, “…the world’s leading ad server for mobile application publishers, designed to drive more ad revenue through a single solution.” Their platform combines ad serving, ad network mediation, and RTB. The ad types they support include:
Image, text, tile, and HTML
Banner, Full Screen Interstitial, Native, and Custom formats
MRAID 1.0 and 2.0 for certified vendors
Beyond that, the platform offers a full set of capabilities for: campaign management, budgeting, targeting, and reporting, with greater than 99.9% server uptime.
The MoPub SDKs for iOS and Android are available on GitHub, as are detailed integration instructions for the SDKs and for Mobile Web applications