Make Your Site Mobile-Friendly
Google has stated that responsive design helps their “algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.”
In the age of the mobile-first index, your mobile website is the lifeblood of your existence in the SERPs. To stay alive, follow Google’s guidelines and make sure your content matches identically on your desktop and mobile.
Whenever you can make it easier for a search engine to improve its results, do it!
write the perfect SEO article of 2500+ words
By perfect I not only mean SEO-wise but also content-wise such as this article, so you keep people on your site and also generate business from it.
Top 6 SEO Tools to Rank on Google
Search engine optimization (SEO) tools enable you to take the guesswork out of search engine optimization by giving you insights about your keywords, analyzing your website, helping you grow your domain authority through directories, and more. Optimizing a website to rank on Google can be tricky if you’re not a search engine optimization or web development pro. However, there are tools available to help make it a lot easier for small businesses.
Google Keyword Planner Tool – A free tool where you can get data and suggestions on keywords.
Google Trends – Get insight into what people are searching for using Google Trends. These insights can give you ideas for relevant content, which will help increase your page rank.
Localworks by Yahoo! – Localworks is a business listing tool that helps you easily manage your online reputation, exposure, and page rank through business directory listing management.
Can I Rank? – A robust search engine optimization tool that not only provides keyword data, but also actionable information on what you need to do in order to rank better in search.
Moz Link Explorer – A free tool that lets you check the web for links back to your site, as well as give you ideas for new content.
Check My Links – Check My Links is a free Google Chrome plug-in that scans for your links across the web and notifies you if any are broken.
Google Search Console
If you are not already using Google Search Console…don’t worry that’s why I am here.
As described by Google, Google Search Console is tool that allows you to monitor and maintain your site’s presence with Google. I like to describe it to my non-IT savvy clients as “putting your website on the map”.
It’s a very simple process which you can follow right here. All it requires is a sitemap, which is exactly what it sounds like. It is a map to your site that allows Search Engines to read it better and as such, rank it better.
You can see results from Google Search Console within 72 hours.
Google business is another nifty little tool for your business and contrary to most people’s beliefs, you don’t need a brick and mortar site to set one up.
Google business will improve local SEO for anyone searching for related goods and services in your area. It can also contribute to developing a knowledge graph, which is visually appealing and generates more traffic to your site.
It also allows you to establish another point of contact and opportunity to generate leads.
With 80% of internet traffic predicted to be spent on video need I say more?
Having a video embedded on your landing page will not only increase conversion rates, but it will also improve your bounce rate and overall time-on-site.
Google ranks websites that have a low bounce rate and high user retention rate as it is an indicator of your website having strong content and being relevant to your target audience. Google has placed a strong emphasis on the importance of its desire to put the right content in front of its audience by ranking the most relevant sites well.
That is why video is essential to improving search engine optimization in 2019, it keeps users on your page longer and reduces your bounce rate.
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