CPM Rates in UK 2019
The advertising ecosystem in UK has seen immense growth and with the large number of advertisers fighting for UK’s traffic, the CPM rates have grown by leaps and bounds. There are a number of factors that result in good CPM rates for Videos and these includes- the audience targeting, inventory, niche and such. The audience engagement levels in UK are quite high and that automatically guarantees a good revenue. The CPM rates offered for Video ads in UK could range from $3 and could go as high as $8 and that is undoubtedly a good CPM rate.
Average YouTube CPM Rates in UK
A variety of factors influence the average CPM you can make from YouTube. These include niche of the channel, audience targeting, audience type, location, and engagement levels. There are a number of ad formats on YouTube that bring higher CPM than the others like in stream ads or such. However, the high engagement levels and a good number of demands to the advertisers in UK brings a good average CPM rate that ranges between ($3) and ($8).
Exchange Video CPM Rates in UK
An excellent technology platform, Ad Exchange is made use of to facilitate the buying and selling of media advertising inventory from multiple ad networks. They determine the prices for the inventory through bidding and take a very programmatic approach toward the same. Their CPM rates differ based on factors like he geography, engagement, click-through-rates and more. Also, they provide their publishers with a choice of what ad type they wish to show on their inventory. The CPM offered by Ad Exchange varies between $3 to $8. Also, they offer True View and skippable in stream video ad formats that would help receive the same revenue for an impression whether or not the viewer skips the ad.