Admob is the biggest mobile ad network in terms of scale, advertiser base, and global reach. There are 10000s of apps which rely on Admob as their primary source of revenue. The network is run by Google and you need to have an approved AdSense account in other to use Admob. In this article, we are going to discuss Rewarded video eCPM rates. We would like to mention that out of all the ad formats like– banner, native banner, interstitial, and rewarded video, the rewarded video ad format has the highest engagement and conversions for advertisers, and thus app developers are paid the highest CPM for this ad format. Since Admob is a pretty big mobile ad network, app developers like you might be interested in knowing its eCPM before integrating it with the app SDK. So, let us go ahead and discuss the rewarded video eCPM rates for Admob…
Benefits of Rewarded Video Ads
Rewarded ads are seeing great engagement amongst the users and the CPM rates are quite high since its benefits the advertisers. Here we take a look at the eCPM rates of rewarded video ads for both Android and iOS.
Admob Rewarded Video eCPM in India
The rewarded video eCPM for Indian traffic is around 85 cents for Android. If you’re having visitors from iOS, you can expect the CPM to be around $4. The major difference is because the number of iOS users in India is pretty less and there are comparatively more advertisers targeting the same geography. We believe the rates for both Android and iOS will gradually increase since it is been just a few years this new ad format has been introduced and the adaptation will take some time in growing markets like India.
Admob Rewarded Video eCPM in the US
The US with a more matured market has a greater demand for rewarded video ads. The eCPM for rewarded video ads on Android is around $13 and that of iOS is around $16. The slight difference is justified since iOS users are generally considered a bit premium when compared with Android users. The rates are almost double of the existing interstitial ad rates. Soap developers targeting US traffic can see greater rewarded video revenue if they do slight optimization or use a mediation network. If you’ve good US traffic and is not using rewarded video ads, it’s time to get started with this ad format.
Admob Rewarded Video eCPM in the UK
The in-app advertising market in the UK is also matured and advertisers spend a lot to tap into the interests of app users. Apart from understanding the user intent, real-time buying decisions are made by users and tapping into this segment is only possible by in-app advertisement. The eCPM for rewarded video ads in the UK is around $10 for Android and $17 for iOS.The fill rates are comparatively strong for Admob, and additionally, you can increase the fill rate by using a mediation network.